Exploring the types of mass media in the virtual space

Below is an introduction to mass media, with a discussion on the development and distribution of material on the web.

In today day, online platforms have made it substantially simpler for everybody to create and distribute material. Formerly, producing material for a large audience required connectivity to a collection of crucial resources and funding. Currently, with using mobile phones and typical digital innovations, digital media content examples for instance, short form videos, blog articles and podcasts can be quickly made with just a couple of standard gadgets, as well as reaching a large audience, extremely quickly. This has opened the door for more diverse voices, particularly those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, suggesting that social media has produced a place for underrepresented neighborhoods to share their narratives.

The increase of online content has totally changed what is indicated by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media design. Typically, a small group of professionals, such as newspaper publishers or broadcasters, who would create content for big audiences who mostly just consumed it. However, at present, with the aid of the internet, the face of media has seen considerable modification, making the consumption and accessibility of media far more open and interactive. With access to popular social media platforms, new media examples are revealing that people can create and share their own material, just as easily as they can consume it. Social media has enabled anybody to contribute to public discussions, rather than simply the significant media firms and so as read more a result, mass media is no longer controlled by a few big advocates. Rather, it is spread throughout countless user stories all over the world.

In the digital media landscape, what we see online is mostly decided by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to put forward new material and advise material that will appeal to the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are designed to keep individuals stimulated by suggesting and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are subjected to, producing more division and bias amongst users around social problems. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media platforms in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user generated content in the media landscape.